Working in close collaboration with the Networking teams, the marketing department consists of three divisions which are devoted to making the shopping centres more attractive to customers.
The Customer Satisfaction division ensures completion of all customer studies: quantitative and qualitative studies, satisfaction barometer, quality surveys/mystery shoppers. It analyses the results related to footfall and sales at each of the shopping centres.
The Operational Marketing division works in direct relationship with the management team at the shopping centres to define and implement an operational marketing action plan and to develop innovative digital solutions for tenants and customers.
The Corporate Marketing division defines Carmila’s positioning and branding strategy and manages communication and institutional events.