The dynamism of the Carrefour brand and the leading position of its shopping centres enable Carmila to provide brands with a differentiating offering of marketing solutions to improve their appeal whilst meeting customers’ requirements.
Carmila, Carrefour shopping centres in Europe
As the third largest listed owner of commercial property in continental Europe, Carmila was founded by Carrefour and large institutional investors in order to increase the value of shopping centres adjoining Carrefour hypermarkets in France, Spain and Italy. Its portfolio comprises 215 shopping centres and retail parks, mostly leaders in their catchment area, which benefit from the Carrefour brand and a regular, loyal customer base.
A local strategy to ensure a leading position for each of its shopping centres
Carmila is deploying an innovative strategy aimed at strengthening the leading position of its assets in their local areas: a refurbishment plan based on the theme of “a family resemblance”, a dynamic marketing strategy, the deployment of a marketing strategy aimed at increasing the local appeal of retailers in its properties, a wide-ranging expansion programme, a policy of targeted acquisitions and a solid, well-managed financial structure.
A commercial property owner deploying marketing solutions to support sales outlet.
As a “third-generation owner of commercial property”, Carmila deploys an innovative and unique strategy aimed at assisting retailer tenants with issues such as bringing in customers, generating loyalty and overall customer relations. Based on a knowledge of each catchment area and expertise in targeted digital tools, this multi-channel approach offers retailers marketing solutions tailored to local conditions in addition to each brand’s national marketing action plan.
Targeted data, web-to-store services, e-reservation of products or services, making appointments in shops online, local media coverage, “helping hand” activities … in total, more than 400 “Kiosk” marketing solutions are implemented every month.
Sites in 3 countries (as at 12/31/2017)
6,4 Mds €
Portfolio value as at December 31, 2018
Shopping centres that are leaders or joint leaders