In France, 60% of young people live outside major urban centres. A situation that perpetuates inequality of opportunity due to a lack of information or opportunities. In line with its policy of diversity and inclusion, Carmila has made a commitment to the Rura association. The idea is simple: to help reveal the talents of secondary school pupils and students by guiding them in their career paths and by showing them all the possibilities offered by Carmila shopping centres, which are often located in medium-sized towns.