JCDecaux, Carrefour, Carmila and Unlimitail are reinventing physical retail media

JCDecaux, the world's number one outdoor advertising company, Carrefour, the world's leading food retailer, Carmila, the leading commercial real estate company in France and Europe by number of assets, and Unlimitail, an international retail media player and operator of Carrefour's transactional data at the heart of the initiative, announce a major new step in their alliance focused on physical retail media. Together, they are launching a powerful and unique offering to accelerate the growth of brands and retailers in a rapidly transforming retail media market.

This offering is based on a network of more than 300 sites in the heart of consumer areas, including 166 shopping malls, and 900 DOOH screens installed in the center and at the entrances of the malls.