Carmila X Digital Native Group survey confirms DNVBs’ appetite for brick-and-mortar retail

The Carmila x Digital Native Group survey of Digital Native Vertical Brands (DNVB) carried out at the end of May 2021 reveals online brands’ appetite for brick-and-mortar retail, with 75% of them considering a physical presence as an advantage in their relationship with customers. 62% of DNVBs said that they would need help searching for the right location ahead of opening a store. For this reason, Carmila, the third-largest shopping centre company in mainland Europe, is announcing the launch of the DNVB Ready Prize in partnership with Digital Native Group, which will help the brands to strengthen their physical presence in shopping centres.